Who Are We

The Passionate Computer Marketing Company was first established in 2011 to assist large and small business with growing their online presence effectively. Our CEO and founder is Alita L Charrette, who has single handily grown this company into a huge European success. Alita’s background is online marketing and has a degree in this area of IT. Currently, we have over 50 employees in areas such as research and development, customer support, SEO consultants, Web developers, sales management and much more. Our work ethic is very connective, always working together to create the ultimate online marketing strategy for all our customers. Our results with some of Europe’s top firms speak for themselves, giving us the confidence to possible further expand globally in the future to the USA.

Being a very goal driven business, we strive only for perfection and nothing else. Some of the sectors we work with their digital marketing campaigns are Pharmaceutical, Education, Manufacturing, IT, Government and much more. If you come on board with us, we will fully assign one of our search engine optimisation experts to create a tailored marketing solution that gives proven results every time.

Pay us a visit right away and discover what we can do for you and for improving your online activity!

Latest Posts

Marketing for Motor Insurance Companies Online

Running a motor insurance company in the online world of today is not considered to be an easy task at all. This would be despite what other people would have to say. This is because with customers becoming more aware of their needs and requirements and the competition also heating up, you would clearly understand that it would not be possible to stick to the old and traditional methods.

Despite the fact that the end goal for basic motor insurance policies would still remain the same, that does not in any way entail that you would not be able to add a couple of new techniques to your existing marketing strategy. While it would definitely be true that all of them would not be able to yield the same level of expected result, it would also not hurt to give these a try. This is because you would be able to understand that actual success tends to result from the tried and tested methods. Once you would be willing to take that risk and that leap of faith would you find your online motor insurance company to actually begin thriving.

https://www.quotedevil.ie/car-insurance-simple

Therefore, when it comes to adding a couple of new techniques, you might not find yourself to be that well aware regarding this topic. It would be where we would sweep in to help you save your day. All you would have to do is continue reading below so that you would be able to judge for yourself which technique would indeed be best suited for your motor insurance business.

  1. Cleaning up your database

The thing with developing a marketing strategy and then advertising online is that you would have to make sure that all the information that you would be portraying would be absolutely correct and truthful. This is because nothing would kill a marketing campaign faster than being caught in a lie. And once that would happen to your company, chances are that you might not be able to bounce back from it, no matter how hard you try. In addition, too many unsubscribe requests and spam reports could also raise a red flag with your email service provider. As a result, this might even lead to your account being suspended.

That is why in the case of your basic motor insurance policies, you would have to make sure that your data would be absolutely clean. Not only would this be essential for email deliverability, but it would also play a critical role in segmentation. So, if you would like to expand your reach of audience, then you would have to keep your data clean. Thus, you would also have to take extra time out to remove any bad data and update your list on a regular basis.

  1. Investing money on Facebook advertising

While Facebook might be something which you continue using for your social and personal purposes, it would be high time that you start thinking for your business as well. This is because with almost half of the world is connected through Facebook, you would be losing out on a great opportunity if you are not utilizing it for your motor insurance company.

However, there is no doubt that the post and content that you would be sharing would reach everyone. It might even happen that thanks to Facebook’s algorithm, it might not even reach your targeted policyholders. But that should not in any way deter you from trying out your luck.

The thing with advertising on Facebook is that you would find it to be a relatively easy process. This is because the website would be guiding you through the entire process and would also help you to target your ad according to demographics, location, behaviors, interests, and connections. Also, with clean data being made available at your disposal, you would easily be able to run a low-cost campaign that would be bound to expand your reach in a dramatic manner.

  1. Utilizing social media to connect with millennial

In addition to using Facebook for your basic motor insurance policies, you would also be able to use the other social media platforms. In terms of making your content being seen and heard, you would have to make sure that it would appeal to everyone. In the case of the insurance business, it would be all about nurturing relationships. In fact, it would work best when used conversationally. Hence, you should not be afraid to listen to your audience. You should make an effort to find out what is it that is bothering them, prioritize their needs, and then try to derive a solution. If you would be able to help, then you should join in on the conversation and try to engage them on their own terms.

In terms of providing a solution, it would be all about teaching a lesson, providing valuable content, or even simply encouraging constructive conversation. The best part is that your policyholders would remember you for it.

  1. Paying attention to online reviews

While online reviews would not be something that you would give much importance to, it would be high time that you start doing that. This is because there would be nothing more effective than word of mouth advertising. If you would really like your customers to do that for you, then you would have to make your service offerings worth their while.

Regardless of whether policyholders would be posting positive or negative reviews, you should make it a point to listen to them. Where required, you should offer your own opinion, while also keeping in mind not to offend them. If this could be done right, then online reviews could become one of the most effective ways for generating leads.

Therefore, these would be some of the strategies that you could implement for basic motor insurance policies. However, most important would need to be given to keeping your data clean. This is because, without it, you would not be able to target your social media, email campaigns, and even Facebook advertising.

http://www.dttas.ie/roads/english/motor-insurance

 How To Market Companies That Sell House Insurance Online.

As with almost all other industries, insurance start-ups are quickly shifting to online marketing in order to capture the ever-growing customers who rely on the internet to find home insurance policies that best fit their requirements and financial status when buying cover for houses. It is not only an insurance industry affair but it is particularly suitable for companies online.  One thing about digital marketing that makes it particularly attractive for insurers selling house premiums online is the ability of the internet to reach the farthest corners of the globe and creating good brand awareness and credibility without having to spend too much on the campaign. This form of marketing is also easier to monitor and execute effectively with real-time actionable insights. Here are some tips on how to market insurance companies and products online with a considerable measure of success.

Knowing the audience

As with any other marketing campaign, you need to mark your audience carefully for targeted marketing strategies. You need to study the section of the demography that you are targeting and know their interests and habits and preference and which social circles are the most influential. It is after all for the customers.

Setting clear goals

In this step, you need to consider what objectives the client has to meet with their online marketing campaign. It is a clear set of goals that will guide your steps towards a successful campaign.


Establish a budget

If you are like most digital marketing departments then you are on short leash budget. You need to decide how much you are willing to spend on each effort. Pay per click advertisement could be a great idea of breaking into a new market but it does not have a high return on investment as SEO, email marketing, and social media campaigns.

Using social media to market insurance companies.

One important aspect of coming up with a successful insurance marketing campaign is to ensure that you are not only making a name for yourself as the most credible and reliable company in the industry but also one that builds meaningful relations with its customers buying insurance for houses. When you decide to use social media then you have to have the mechanisms in place to engage your potential customers head on and to always have content to share. Slow response time on social media might be interpreted to mean that you are also somewhat slow to respond to insurance claims in real life.

Identify your brand

When it comes to digital marketing on social media and other fronts you need to create your own unique brand identity that will attract more consumers.

 

Optimising for search engines

SEO can be quite the intimidating process because t can get pretty complicated and is an absolute time guzzler. That is essentially why most website online offering insurance products are barely optimised. It is worth noting that SEO is a process rather than a onetime thing. Unlike web design, SEO requires at least small but significant steps towards a highly visible and accessible website with high traffic and conversion. It is hard to implement SEO effectively one your own so it is critical that you hire some professional help of experts who do just this. Only by so doing will you be able to keep up with search engine algorithms and ranking tweaking your website to conform to necessary updates.

Blogging for insurance companies

Blogging is one of the easiest SEO tools to use yet one of the most powerful and effective ones you have at your disposal when trying to put insurance companies out there. A blog makes sure that you are adding fresh content to your website every so often which is good for return customers buying cover for their property. Blogs will also make great social media content that will capture the attention of the audience and redirect them to your website. Additionally, blogs will actually make your website more appealing to the search engine bots if they come neat and organic plus up to date and keep your visitors engaged on your insurance website.

Over-reliance on traditional media like print adverts or direct mailing will only cost you too much money with lesser return on investment. Digital marketing is the way to go with a far-reaching audience and free space to convince and convert into loyal customers buying insurance for houses. It’s extremely important to note however that even though online marketing of companies that sell this service online might seem like the most viable cheap option, the costs might pile up pretty quickly depending on the size and objectives of the project.

Still, one of the most attractive reasons why you should use online marketing to sell insurance online is the ability of this media to reach many people at reduced costs. The above tips will certainly help to market your insurers online even if you are on a limited budget. You will also make it incredibly easy for your customers finding the best firms online for your requirements.

iba.ie find-a-broker quote-devil-ltd    goldenpages.ie quote-devil-limited-dublin-D2    wikipedia.org Dublin

Marketing Takeaway Food Online isn’t Easy

Restaurants and food manufacturers are looking for marketing techniques and strategies to help market their products. There has been a digital revolution in the business world in that investors are digitizing their services. This revolution has led to the introduction of order takeaway food online services.

Internet marketing is different from the traditional system in many ways. Here are a few reasons why restaurant owners are adapting to online services:

  • A person can access the service from anywhere
  • It is easy to understand provided you are computer literate
  • It helps save a lot of money compared to the traditional booking and delivery methods

This process isn’t simple as it sounds. There are numerous problems and challenges restaurant owners face as they operate their businesses. Below is a list of these problems:

  • Website applications crushing to the point they disorient normal business operation
  • Not reaching the intended target.
  • Clients’ money getting lost as they use internet platforms to make payment

What do customers desire?

All customers ordering a takeaway online need unique services. They desire dealers who will deliver the following:

  • Hot and in perfect conditions
  • Timely deliveries upon order

Can computer marketing strategies help restaurant owners achieve the above? We will find out shortly.

Computer marketing strategies

World Wide Web marketing is all about computer marketing strategies. The number of customers you attract is gratefully influenced by your marketing strategies. Here are some tips these people will use to enhance their online presence and attract more clients:

  • Taking advantage of their websites. Studies have revealed many people use the internet on a daily basis. This platform can be used to make your order takeaway food online service visible to many people.
  • Regularly releasing press releases to digital platforms. Focus on those that reach your targeted local audience.
  • Posting updated orders on websites. This makes it easy for customers to order their desired orders within a short period.
  • Use of traditional advertising methods. It can be through the use of newspaper, yellow pages, and local directories among others.

Evaluating your strategies

Evaluation of strategies is important in that it helps restaurant owners weigh their performance against their marketing techniques. Here are some things to check out when analyzing an ordering a takeaway online service provider:

  • Checking out the conversion rate. The conversion rate must meet your set standard. If not, review your methods.
  • Inquire if your long term customers are fully satisfied with your services. You can also engage your employees to help determine if your internet services can be improved.
  • Inquire if you’re spending more money publicizing your brand than you are generating.
  • Ask around if your menus are brief and straight to the point.

All order takeaway food online services need advance planning. Some are easy to transport, whereas others are difficult to transport. Advance planning also allows restaurant owners to properly structure their menus. Below is a list of things to consider when planning orders and deliveries:

  • Setting up effective internet marketing services
  • How to safely package food to prevent them from being damaged
  • Adapting transportation mechanisms that will deliver while hot
  • Purchase of safety gadgets to hold order securely as they are being delivered to clients.
  • Setting up clear ordering options. Clients love ordering meals from dealers who have easy to understand and operate.

Why are online marketing services difficult?

News spread very fast on web platforms. There are multiple cases of ordering a takeaway food service provider’s brands gain a negative reputation for poor services. This has been as a result of late delivery times and supplying of cold or damaged food among others.

Secondly; there have been cases of websites breaking down and freezing normal operation of services. Restaurants incur huge losses in terms of pending orders awaiting deliveries among others. Here are some things to consider before setting up any order takeaway food online service:

  • Start off by careful planning. Ensure you come up with perfect traditional and marketing strategies that have proven effective when it comes to marketing takeaway service providers.
  • Set up a limit on the amount of money you wish to spend on this marketing platform. Different strategies require a different amount of money.
  • Looking for a perfect verified payment platform. Restaurant owners need to be careful because there have been cases of people losing money through unsafe practices.
  • Deciding on the kind food to specialize in. They can be simple or delicate. A person should decide on what to sell depending on the available resources and potential clients among others.
  • Choose a perfect transportation system that will deliver takeaway to various clients. You can hire deliverymen for nearby deliveries. You can use motorbikes for neighborhood deliveries and cars or trucks for long distance deliveries. Transportation systems must be reliable in that they can be relied on to make deliveries to customers. This can be enhanced through regular maintenance. In addition to this, the selected transportation system must be capable of making timely deliveries while hot and in perfect conditions. Restaurant owners can install safety gadgets to add extra protection for delicate food supplies.
  • Establishing effective systems that are reliable in making orders and payment within a short period.

You can make your takeaway business stand out from your competitors using few effective tips. Here are some of these tips:

  • Engaging in discussions with employees and loyal clients for tips on how to improve your current online services.
  • Introducing rewards and loyalties for regular customers. This strategy has been proven effective when it comes to growing and maintaining the reputation of food delivery service providers.
  • Setting up a customer care help desk to handle complaints that might arise regarding delivery services among others.
  • Restaurants with negative reputation should work on their reputation. Internet marketing is an effective platform when it comes to rebuilding the reputation of a delivery restaurant. Such restaurants need to prove they have improved their services.

Consider online marketing strategies to take your delivery services to the next level.

Get in touch

Are you ready to improve your online activity? Do you know how a computer marketing specialist can help you out? We’re here to teach you all these things. All you have to do is contact us at Les Passionnes and find out what we can do for you, or use the contact form and tell us exactly what you need!

96 Rue de Venitiens,

Limoges,

Limousin,

87000

05.73.22.48.32

info@les-passionnes.com

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