Who Are We

The Passionate Computer Marketing Company was first established in 2011 to assist large and small business with growing their online presence effectively. Our CEO and founder is Alita L Charrette, who has single handily grown this company into a huge European success. Alita’s background is online marketing and has a degree in this area of IT. Currently, we have over 50 employees in areas such as research and development, customer support, SEO consultants, Web developers, sales management and much more. Our work ethic is very connective, always working together to create the ultimate online marketing strategy for all our customers. Our results with some of Europe’s top firms speak for themselves, giving us the confidence to possible further expand globally in the future to the USA.

Being a very goal driven business, we strive only for perfection and nothing else. Some of the sectors we work with their digital marketing campaigns are Pharmaceutical, Education, Manufacturing, IT, Government and much more. If you come on board with us, we will fully assign one of our search engine optimisation experts to create a tailored marketing solution that gives proven results every time.

Pay us a visit right away and discover what we can do for you and for improving your online activity!

Latest Posts

Marketing Strategy for Cork City Takeaways

Marketing plays a vital role in the success of a business. Marketing is vital for both new and established takeaway service providers. It helps in both making a brand visible in the market and attracting new potential clients. Everyone wants to be ranked among the top Cork City Takeaways service providers, isn’t it? If yes, a person has to go an extra mile than just using opening a restaurant and start selling food products. As we all know, there are many service providers in Cork City who deal with the same products. As a result, restaurant owners should differentiate their brands. This can only be done through effective marketing. Here are some reasons why you should consider marketing your services:

  • It helps reach your targeted audience. The secret behind the success of businesses lies in identifying your targeted audience. This helps come up with effective marketing strategies that will reach your potential clients.
  • It helps differentiate brands, especially for service providers dealing with the same products. There are some clients who find it difficult to differentiate different service providers.
  • It informs your targeted audience of new products and services.

There are two types of marketing strategies restaurant owners can use in an attempt to make their brands visible, namely online and physical marketing strategies. A service provider can only be visible if his brand is unique. Here are some tips on how specifically make a brand unique:

  • Charging higher prices than your fellow competitors. This should only apply if your targeted audience can afford an extra pay.
  • Charging lower prices. This is the easiest ways of making a service provider known within a short period. However; this technique must be adopted after a thorough consultation.
  • Offering unique services. Uniqueness is the secret of attracting a lot of clients to order your takeaway services. These services can range from discounts to offers among others.

How to find the best advertising strategy for your business

There are certain things that influence the kind of advertising strategy to use. This process is vital as it influences the number of clients who purchase products from your various outlets in Cork City. As we all know, the business world is becoming digitized at a high rate. As a result, many people are using online advertising strategies and neglecting traditional strategies. Studies have revealed that there are people who are still depending on traditional strategies to get information. All Cork City Takeaways service providers should combine both online and traditional marketing strategies. They can help reach out targeted audience in different ways. Moving on, your budget influences the advertising strategy to use. You need to move to Cork City and look for platforms within your budget. Some people have a tendency of rating advertising platforms based on their prices. This should stop as there are some low budget strategies that are very effective. Lastly, a person should not choose a marketing platform simply because his fellow competitors are using them. Strategies work differently for service providers. Instead, you should take your time and analyze the different marketing platforms.

Let us shift our gears and look at how to find an effective traditional advertising platform. They are quite costly when compared to online strategies. As a result, restaurant owners should carry out a survey and identify how their clients get information about products. In addition to this, a service provider should sign short-term contracts with the advertising agency. This gives him an opportunity to try something else if the selected strategy doesn’t deliver the intended goals.

Alternatively, Cork City Takeaways service providers can use online marketing platforms to display their various meals to the targeted audience. Online strategies have gained popularity within a short period because of the huge population using the internet. Moreover; the age difference is evenly distributed. This is the reason many restaurant owners in Cork City are adopting various online strategies. All online advertising platforms have helped multiple service providers effectively convey their messages to the intended audience. Here are some of the platforms a person can choose from:

  • Websites-Websites serve various purposes. They can be used to advertise new products and accept payment among others. Websites can give a service provider a professional look. This is among the most affordable online platforms a person can use.
  • Social media –There are many social media platforms that a person can use to advertise his meals. As we all know, these platforms house a lot of people. This makes it easy for restaurant owners to effectively reach their targeted audience.
  • Search engine optimization-It is commonly referred to as SEO. SEO fully depends on a website to carry out its operation. This online strategy helps businesses rank better on search engines. That’s not all; search engine optimization also helps makes websites user-friendly. This is in terms of navigation, browsing and easily accessing content among others. The secret behind SEO strategies is increased web traffic. User-friendly websites tend to attract a lot of users. In addition to this studies have revealed that a lot of search engine searches are carried out through mobile devices.

Can timely delivery market your brand?

Yes, timely delivery of orders can help market your brand. As we all know there are many Cork City Takeaways service providers’.As a result, meals must be delivered to clients on time or you risk losing clients to your fellow competitors. Clients love restaurants that make timely deliveries. This is one of the secrets towards attracting and maintaining clients. So how can a restaurant owner enhance his transportation system? Simple, here are some tips on how to select and improve your delivery transportation system. The first step entails identifying the types of meals you are going to sell. There are some meals that are quite sensitive and require special delivery cars. In addition to this, service providers should select a transportation system they can comfortably afford. Regular maintenance prevents delivery cars from breaking down while deliveries are being made.

It is clear marketing plays a vital role in the success of any business. It is therefore vital that delivery restaurants dedicate a lot of money in marketing.

Insurance Company Marketing Made Easy

If you would be looking for ideas for marketing for car insurance, you would soon come to realize that this is a task that would be easier said than done. Even though you would be able to find a diverse range of ideas over the internet, there would be no guarantee of the fact that almost all of it would be applicable in your case. Again, since you would not find yourself to be an expert in this case, you would not fully understand or comprehend which marketing strategy would be good for your business. As a result, you would be scared of making a wrong move and jeopardizing the fate of your business.

Therefore, if you would really like to create a successful marketing plan or strategy for your business, there are a couple of helpful tips that you would need to keep in mind. While all of these would be quite simple to implement, these would still need to be done carefully in order to avoid mistakes. So, if you are curious to find out more about them, continue reading below.

  1. Clean up your database

One of the first things that you would need to do to get your plan right on track is to clean up your database. This is because nothing would kill a marketing campaign dead in its tracks like inaccurate data. Simply put, bad data would waste time, effort, and money. In addition, it would also increase spam reports, bounce rates, and unsubscribes – all the things that you would like to avoid. This is because too many unsubscribe and spam reports could raise red flags with your email service provider, possibly resulting your account being suspended

Hence, if you would like to avoid all that, you would have to focus on cleaning up your database. This would not only be essential for email deliverability. This is because this would also play a major role in list segmentation, which in turn would affect your marketing efforts on social media. So, if you would like to expand your reach in a targeted manner, then you would have to clean up your data. Even though this is something which would take time, you would still need to do this on a regular basis in order to avoid future problems.

  1. Spend a bit on Facebook advertising

When thinking about marketing car insurance companies, you could also think about spending a bit of money on Facebook advertising. This is because there is no denying the fact that everyone seems to be connected to Facebook and there would be numbers and statistics to attest to this fact.

Thanks to a Facebook algorithm, you would be able to deduce that your post is not likely to reach everyone. However, that does not mean that you would not be able to take a couple of shortcuts to achieve your goal. This is something that you would be able to do with the help of Facebook Ads. In addition, you would also find Facebook to be quite helpful as they would guide you through the entire process and help you target your ad according to demographics, location, behaviours, interests, and connections. With clean data at your disposal, you would be able to run a low-cost advertising campaign that would then expand in a dramatic manner.

  1. Use social media to connect with millennials

According to recent statistics which has been gathered, it has been found that millennials seem to make up a very large market for insurance. However, it could also be noted that they do not seem to be targeted in an appropriate manner. Upon further investigation, it was found that there seems to be a communication breakdown between the millennials and the insurance providers. This is because the latter seems to regard the former as just a sounding board over social media. This type of marketing tactic seems to be unappealing to millennials who would like to have a more intimate connection.

So, just like the insurance business, social media would also be all about nurturing relationships. It would work best when used in a conversational manner. Hence, you should not be afraid to listen to your audience. For marketing car insurance companies, you would need to find out what is bothering your customers and then prioritize those needs. If you would be able to help, then you should take part in the conversation and engage them on their own terms.

  1. Start paying attention to online reviews

While you might continue to disregard all the online reviews which seem to be posted on your website and social media accounts, it would be high time that you start changing your tactic. This is because it has been found that online reviews seem to be gaining in importance. Long gone are the days when people would ask each other about their views and opinions. Nowadays, they would simply log on to the internet and read the reviews in order to get a clearer picture regarding the whole thing.

In the case of negative reviews, you would have to develop a practice of responding to them with kindness and professionalism. Since this is something which would be out there for the whole world to see, there is no way that you would be able to make it worse for yourself.

  1. Use video content to forge a more personal connection

Lastly, in order to create a more personal connection, you could think about making and posting video content for marketing car insurance companies. While it might be slightly complicated to make, it would definitely be successful in generating more views and comments from your target customers. All you would have to do is plan out the whole thing so that your message would be delivered successfully to your customers. In addition, if it would be made with a lot of thought and consideration, then it would be likely to stick in the customers’ minds as well. Hopefully, they would then prefer your insurance company over the others.

 :MORE INFO HERE:

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Computer Marketing for Tallaght Online Takeaway Food

Long time ago in the pre-social media era, to make it in the Tallaght Takeaway Food business you had to rely on walk-in traffic on the streets and hoped that your customers would put in a good word with their colleagues and finally be able to tow them to your restaurant to taste the wonderful cuisines you have to offer. Other options would be print and other mainstream media like TV and Radio advertisements which are awful expensive often out of reach of startup businesses.

Now step into the digital age just a few decades down the line and you will find a customer base spoilt for choice when it comes to the amount of information available online for places to eat out or order online for home deliveries. Now ads marketing food businesses near you are shared are re-shared to family and friends and friends of friends in social media circles thereby reaching way more people for free than if they could in mainstream media. Digital marketing has tipped the balance in favour of ambitious startup Tallaght Online Takeaway Food businesses with high-quality foods of irresistible goodness and same consistent rich taste but lacking a monstrous budget to rent a large location near key business areas. Now even these artisanal businesses operating from home kitchens have a chance to thrive and get their piece of the pie as well (pun intended),

Best digital marketing tactics for Tallaght Online Takeaway Food business.

We have put together a brief list of the best ways to go about putting your food business out there online for a successful marketing campaign even when you are running on short leash budget.

  1. Intensify social media marketing campaign

Social media marketing is the holy grail of Tallaght Online Takeaway Food industry’s marketing campaigns. You get to influence way more people to buy your food than you are likely to win over in mainstream media campaign covering a large untargeted section of the population. Social media, on the other hand, provides high potential customers near you and gives you the benefit of a positive attitude when you are shared by someone they know and trust. Social media browsers are also more likely to order online during their leisure time. a well-maintained Facebook page will help re-route traffic to your main site provided you keep updating some interesting posts and actively engage customer response to keep the conversation going.

Perhaps the easiest social media front to gain followership is on Pinterest where the most searched and pinned niche is food. Creating some beautiful foody ideas will earn you the much-needed attention even on other social media sites.

  1. Content is king

As with other digital marketing campaigns, you will only do as well as the quality of the content you are posting for your audience. People are lazy when browsing work-related content leave alone online food takeaway and delivery sites like yours. Juicy fresh and dynamic content is what you need to keep your audience engaged for long enough to notice your brand and make a purchase and get to taste your greatness.

You establish authority online by sharing unparalleled information on food expertise and great food ideas and other related content to the extent that your viewers are willing to share your post with their friends and family. Also, you will retain and convert more leads to a hike in sales volume and profit margins to grow your business. When people realize that you have reliable updated content, they will keep coming back for more and lure Google’s bots to rank your website higher in search results which means a higher financial incentive.

zomato. tallaght-restaurants fast-food

  1. Optimize for local Tallaght Online Takeaway Food searches

In the end, online people within your immediate neighbourhood will matter when it comes to home deliveries and ordering online if you are just starting out. Make yourself the authority site for local searches by making sure you tie every post to your locality and optimize thoroughly for local searches. You want to be among the top four online ordering sites that come to mind when a customer thinks about ordering online. You might not be able to compete effectively against larger restaurants but you can create a more appealing website with far more functionality than their archaic dusty pages that are hardly optimized for viewing on every device and lack in functionality.

  1. Be mobile friendly Tallaght Online Takeaway Food website

Now more than half of your visitors are on a mobile device during leisure time and therefore your website needs to be dynamically mobile friendly and mobile-ready. All your online apps need to be able to run smoothly across platforms if you want to win over every client’s appetite. Publishing mobile version of your website is easy with online solutions and will avoid putting that bad taste to your customers. Remember that most customers will turn to their mobile devices to scout for a new fun place to eat out and as such you must be ready to be found. Without mobile friendly dynamic websites, food businesses are basically letting customers walk right past their front door straight into the welcoming hands of the competition.

  1. Enable online ordering

The online ordering features of your Tallaght Online Takeaway Food website needs to be fluid and intuitive and effective too so that customers are not confused by your ordering process. Your revenue depends on how appealing your stall is and you should make sure to throw in a few occasional surprises and offers to keep your customers loyal to you. Give them the impression that they are getting more for less and best quality too and they will surely come back from time to time.

Whether you are dealing with packaged foods or food that needs to be served hot, you have an unlimited potential to expand your business with online deliveries. What you need to do is optimized your ordering process with electronic payment options and ease of customization of the order.

In short, these are the five key areas you need to polish on to excel in the Tallaght Online Takeaway Food business in Dublin. Just as a disclaimer, it might sound easier said than done but all in all it is not impossible to start a business today and be on top of SERPs for local food searches in eighteen months. Best wishes!

Get in touch

Are you ready to improve your online activity? Do you know how a computer marketing specialist can help you out? We’re here to teach you all these things. All you have to do is contact us at Les Passionnes and find out what we can do for you, or use the contact form and tell us exactly what you need!

96 Rue de Venitiens,

Limoges,

Limousin,

87000

05.73.22.48.32

info@les-passionnes.com

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